How DMI Founder Sunny Bajaj Bootstrapped A $350 Million Business Off Your Mobile Phone

Bajaj is always smiling, always selling. In his back-injuring trip to New York he met with the CIO at an investment bank where they started out discussing the bank’s phones and tablets but quickly got to talking about its need for new employee apps. And how DMI could deploy them. And test them. And why not maintain them, too? “Eventually the CIO has four or five ways to work with us in his mind, and they want to take the conversation to giving us all of it,” Bajaj says.