Digital Transformation: A ‘make or break’ challenge

Caroline van den Bergh, VP of business development at DMI, says there is an issue with short-termism.
“Budgets allocated for a campaign might be for six months or a year at the longest but they’re not thinking about what happens afterwards. This needs a CIO or CTO who is very switched on. It’s not just about development anymore; you have to match that with business objectives and this goes all the way back to the ERP and e-commerce system. We have to be aware of the whole ecosystem.”