Apple’s iBeacon turns location sensing inside out

“This is not a ‘stick it on the wall and it works’ scenario,” says Sam Ganga, executive vice president, commercial division, DMI, a Bethesda, Md., company that specializes in managed services for enterprise mobility, coupled with analytics that can sift and assess a mass of mobile data. “You have to survey the store or venue, install potentially a lot of beacons, create a mobile app, capture the right information, integrate with backend systems, and have the analytics to understand the data you capture. It’s not a small investment.”