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DMI Privacy Offering

PRIVACY BEST PRACTICES FOR ENGAGEMENT

Recently, there have been many high-profile security and privacy breaches and addressing these
has now become a key focus for business stakeholders. DMI’s Privacy offering is fast becoming a
key service for all companies who wish to engage and leverage their customers’ data, while abiding
to privacy regulations and best practices.

WHY PRIVACY MATTERS TO YOUR BUSINESS

THE SCENARIO

As a business, you want to collect data on your users for a personalized experience. However, lack
of trust and knowledge of how, where and why the data will be used, makes the users reluctant to
give access to their personal information.

THE PROCESS

Understanding the privacy requirements that need to be followed as well as gaining users’ trust
opens the door to providing a personalized, targeted experience and driving engagement. By
becoming a trusted entity, your customers will feel more comfortable sharing personal data and a
deeper relationship can be established.

Solution Components

Audit

Identify privacy regulations and best practices to apply to your business, assess the need for each and recommend implementation where required.

UX/UI REVIEW

Analysis of the implementation of Privacy by design as an integral part of the user journey.

UX/UI DESIGN

Implement privacy-friendly design throughout your application or mobile website

IMPLEMENT PRIVACY POLICY

Development of a transparent and thorough privacy policy for external communication.

EDUCATE USERS

Ensure your users and consumers are clear on the benefits of sharing personal data for a more personalized service, and feel secure in doing so.

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