DMI Mobile Loyalty

Acquire, engage and retain customers

Mobile devices can make loyalty and rewards programs more intimate, flexible and powerful. With DMI Mobile Loyalty, you can identify high-value customers and deliver personalized offers based on behavior, location and history. The relevance and desirability of these offers makes Mobile Loyalty a powerful tool for increasing revenue, customer engagement and brand advocacy.

So what can Mobile Loyalty do for you?

THE SCENARIO

Imagine a woman who belongs to an online members-only discount site is shopping downtown on Friday afternoon. With DMI Mobile Loyalty, the company already knows some useful information about her—perhaps how long she has been a member, where she lives, where she works or that she’s socially active. As she shops, she checks her phone often, messaging with friends or making calls.

TARGETED OFFERS

Because the discount site knows where the woman is at that moment, and understands her behavior patterns and preferences, the customer is instantly presented with several personalized offers via push notifications from the discount site’s app. One of the offers is for a nearby coffee shop, which the company knows is one of her favorites. While inside the coffee shop, she receives an additional offer for a haircare product that is frequently purchased by other members with similar profiles.

BUILDING LOYALTY

The woman clicks on the offer, planning to redeem it later that afternoon. The app then shows her that, over the past year, she has saved more than $1,200 through special offers, reinforcing the app’s value. Before she closes the app, the customer is prompted to share the offer through her social media networks. She clicks the link to share the offer she just took advantage of, helping the company’s message to reach a wider audience.

Solution Components

STRATEGY

We help create awareness in your local market and drive customer engagement.

LOYALTY PROGRAM DESIGN

A differentiated customer experience for increased loyalty and customer advocacy.

OFFER MANAGEMENT PROGRAM

DMI Mobile Loyalty delivers timely, location-aware offers and guides customers to the most relevant offers with “nearby” search and mapping capabilities.

PERSONALIZED TARGETING PLATFORM

Loyalty analytics customer segmentation and measurement platform executes personalized multi-channel marketing campaigns.

BACKOFFICE

Manage offers, brands and store content via web interface.

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