A business line manager and his team have been reengineering business processes to become more customer-centric. As business processes become automated and advertising for his products has gone digital, he is capturing all sorts of customer data. The data comes from both structured and unstructured sources, including web traffic logs, transactional data and even social media logs. In fact, the manager now has more customer data than he knows what to do with, and this has resulted in a new set of challenges. His team needs a solution that can not only store large amounts of data, but also process this data.