A personal concierge in your pocket
If you think about it, mobile devices are our ultimate travel companions. We take them wherever we go, and we rely on them constantly for critical information and help with accomplishing important tasks. We have a relationship with these devices. That’s why mobility presents such a valuable opportunity for the hospitality and travel industries. According to Hospitality Technology, 70% of hotels are expected to employ mobile apps by 2015. Mobile’s versatility offers intriguing possibilities. Hotels can now reach out to guests based on their physical locations and offer tools, like remote check-in/out and digital room keys, that eliminate one unpleasant aspect of traveling—waiting in line. Digital payments streamline transactions and decrease the number of items travelers need to carry around. Mobile reservation systems allow you to book a hotel room or make a restaurant reservation in your destination city while you wait to board your departing flight. All of these features combined help brands build long-term relationships with their customers.