Consumers in the driver’s seat
Mobile devices haven’t only encouraged consumers to interact with content away from television and radio—they’ve also encouraged the same users to take control of what they consume in a new, engaging way. Second-screen experiences bring TV shows to life on a viewer’s mobile device, even allowing them to participate in the action. Streaming music services mimic radio, but allow listeners to play DJ, determining what they hear and what they don’t. These developments can be lucrative for content creators. The Recording Industry Association of America reports that streaming music revenue grew by 39% in 2013, totaling $1.4B. Mobile devices also help fans enjoy entertainment experiences in person, with the added appeal of mobile applications, like tracking statistics in real time at a sporting event or seeing which of your friends plan to attend particular performances at a music festival. The devices can even store users’ event tickets or help them pay for food or merchandise. It’s no secret that mobile devices have become people’s go-to source for entertainment, particularly on the go. Now, the focus is on how to make these interactions more robust and increasingly seamless.