Rapid innovation creates endless opportunities
Technology in cars has grown increasingly sophisticated, transforming the driving experience. Connected cars give drivers access to an unprecedented level of information, plus dozens of new convenience and safety features. Conveniences like GPS navigation with turn-by-turn directions and fuel indicators showing how many miles till empty are now fairly standard. One big challenge all manufacturers face today is how to incorporate data sharing and collecting into their products. Specifically, manufacturers are looking for ways to improve product performance, provide valuable information to customers and gather information about customers. This kind of innovation in manufacturing is happening everywhere—whether it be cold-activated beer bottles and cans, connected dog collars or the thermostat in your living room.