Insights by Service: Brand, Marketing & CX

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Brand, Marketing & CX

March 21, 2019
Mar 21, 2019

Driving Digital Innovation in Cambodia

We interviewed Gary van Broekhoven, Head / VP of CX, DMI International, about his recent work in the DMI offices in Cambodia. Read on for his thoughts on where the program is headed. Begin at...
September 14, 2018
Sep 14, 2018

My Summer at DMI – What I Learned

When I started my internship, I knew DMI focused on mobility. According to the website homepage, DMI takes a “human-centric mobile-first approach to disrupt their markets and evolve their business...
January 25, 2018
Jan 25, 2018

Mobile World Congress 2018 Predictions

The biggest mobile show on earth, Mobile World Congress, is about to take place in the Mobile World Capital of Barcelona for the 13th year in a row. At this year’s event, the prominent theme is...
October 3, 2017
Oct 3, 2017

The Car is The Future of Loyalty

The car has the potential to become the ultimate loyalty card. The car is essentially an extension of our everyday lives. Most people use their car every day, spending a considerable amount of...
May 3, 2017
May 3, 2017

It’s Time for GPOs to Drive Innovation

There’s a rejuvenation afoot for Global Process Owners (GPOs) within larger and more mature companies. These professionals are being asked to serve as the nexus for innovation rather than the...
April 25, 2017
Apr 25, 2017

What Facebook’s AR Studio Means for Brands

I watched the Mark Zuckerberg keynote at F8 last week (F8 is the yearly Facebook developer conference if you have not heard of it before)1. It’s difficult not to admire the man’s ambition for...
April 17, 2017
Apr 17, 2017

Customer Experience Trumps Channels

Most retailers have made significant investments over the last few years to transform their businesses across online, mobile and in-store channels, but clearly this hasn’t brought foot traffic back...
April 7, 2017
Apr 7, 2017

The State of Mobility in Fashion and Apparel

Despite news of major retail brands closing up shop, the U.S. fashion currently holds a market value of $385.7B while fashion worldwide generates up to $2.5T a year. So, why are retailers struggling...
April 5, 2017
Apr 5, 2017

How to Do Customer Service in a Mobile World

Most companies see customer service as a cost center. As a customer, I see customer service as a core part of the brand I’m doing business with. Good customer service means I’m a happy...
March 16, 2017
Mar 16, 2017

Why Building a Mobile App Is Not Enough

Someone asked me recently whether I worked for a "mobile app shop." The very question conveys the casual notion that functionality provisioned on a smartphone, tablet, or wearable device is the...
March 13, 2017
Mar 13, 2017

Top Enterprise Mobility Priorities in 2017

Cloud integration is currently the top mobility priority among enterprises followed by managed services (devices, applications, …) and data management according to recent research by DMI and...
March 7, 2017
Mar 7, 2017

Google Cloud Partner Specialization Program

By delivering over 250 mobile projects over the last 12 months, we’ve showcased our strong capabilities in app development and app management across both mobile and web. More than 30 of said...
February 7, 2017
Feb 7, 2017

VR Remains Niche for Now

Will VR achieve mass-market appeal in 2017 or remain a niche service? Which VR hardware and services have the greatest potential of being successful? Will VR meet the same fate as 3D Television?...
January 30, 2017
Jan 30, 2017

The MWC17 Planning Guide

What & When The biggest mobile show on earth, Mobile World Congress, is about to take place in the Mobile World Capital of Barcelona for the 12th year in a row. The 2016 edition hosted 2,200...
January 26, 2017
Jan 26, 2017

NRF’s ‘Big Show’ 2017: Recap

Last week, DMI sponsored and presented at the National Retail Federation’s (NRF) ‘Big Show’ at the Javitz Center in New York City. Nearly 35,000 attendees flooded the aisles at the expo to see...
January 17, 2017
Jan 17, 2017

Mobile and Connected Devices at CES 2017

It has been a week since CES which has given us time to digest the thousands of announcements and gadgets shown. As a mobility company, our focus was naturally on mobile and connected devices. Here's...
December 16, 2016
Dec 16, 2016

See Your Sales Success

The year is wrapping up and that traditionally means sales teams are looking back to measure what they accomplished and plan for the New Year. What if you could visualize your data to reward success...
December 15, 2016
Dec 15, 2016

Black Friday 2016: How Retailers Stayed on Top

The news is out! “Black Friday became the first day in retail history to drive over one billion dollars in mobile revenue at $1.2 billion, a 33 percent growth year-over-year.” How retailers fared...
November 3, 2016
Nov 3, 2016

Gartner Symposium Orlando Recap

With more than 23,000 CIOs, senior business and IT leaders in attendance, this year's Gartner Symposium/ITxpo, was not only sold out but absolutely buzzing with exciting activities, sessions, parties...
October 27, 2016
Oct 27, 2016

Mobile Shopping 2016 Recap

Last week in Palm Springs, CA, over 250 retail and technology professionals attended the Mobile Shopping event hosted by WBR Research. For three days, retailers, vendors and industry leaders got...
September 6, 2016
Sep 6, 2016

3 App Store Tips That Will Help You Triumph

We've delivered over 1,000 apps over the past ten years. Throughout this time, the app stores have become more and more competitive, requiring app owners to do whatever they can to stand out. Here...
July 1, 2016
Jul 1, 2016

The CX Shift to Mobile Services

Over the past 10 years in mobile, we have seen a distinct shift from a product mindset to a service one. In the mobile product model, it has traditionally been about transactions; e.g., how many...
April 26, 2016
Apr 26, 2016

Oracle Industry Connect 2016: Retail Recap

The Oracle Industry Connect, which started out as the Oracle Retail CrossTalk, has significantly transformed over the years. What was once a program developed for retailers by retailers has evolved...
April 13, 2016
Apr 13, 2016

Adobe Summit 2016: Recap & Highlights

We were among the 10,000 who descended upon Las Vegas’ Venetian Hotel for Adobe’s Annual Summit last week to hear where their platform is taking customers in the year(s) to come. The lavish,...
April 1, 2016
Apr 1, 2016

Current State of the Connected Car

Mobile technology is evolving quickly, and customers are expecting their automotive experience to match the quality of their smartphone experience. Last month I had the opportunity to spend the...
January 4, 2016
Jan 4, 2016

The Best Google Cardboard Content Right Now

You got a Google Cardboard for Christmas and now you want to find the best content for you and your friends to enjoy. Because that’s what it’s all about. Experimenting, learning and sharing...
October 5, 2015
Oct 5, 2015

Mobile App Usage Surpasses TV

It was only a question of time but it happened a lot sooner than everyone expected. Time spent using mobile apps just surpassed time spent watching TV. We’ve been writing about how mobile media...
September 11, 2015
Sep 11, 2015

Don’t Mobilize Your Business – Reinvent It

“There’s a way to do it better – find it!” -Thomas Edison The manager of your field worker team has asked for a mobile solution to enable them to access customer information and log data...
August 24, 2015
Aug 24, 2015

The Innovation Lab Experiment Continues

The Innovation Lab is a DMI event concept that was created for the 2015 Mobile World Congress. The idea is to experiment with and discuss how the latest technologies can be applied across various...
July 29, 2015
Jul 29, 2015

How Android Will Shape the World

If you look at the worldwide smartphone sales by operating system in 2014, you'll see that 4 out of 5 smartphones sold were running on Android. This also means that new Android services and...
July 15, 2015
Jul 15, 2015

360 Degree Customer Analytics

"Just 13% of digital-business professionals track their companies' mobile audiences across online and offline channels." - Retail Me Not Online (mobile) has become an important channel for most...
June 4, 2015
Jun 4, 2015

Mobile Take-Outs from Mary Meeker 2015 Report

Mary Meeker’s Internet Trend report for 2015 is out. If you don’t want to read the full 197 pages then here are the key take-outs relevant to mobility. 1. Mobile Usage Continues to Grow at a...
May 15, 2015
May 15, 2015

My First Date with the Apple Watch

There seems to be a new Apple Watch popping up around our offices every day right now. So far though, the number of smartwatches is still low, something that should change in a near future. A new...
May 11, 2015
May 11, 2015

What’s behind high-quality, intuitive UX/UI?

Don't you just love a using a mobile app or web solution that has a beautifully designed interface and where your whole experience and every interaction just feels natural? The simplicity of things...
October 16, 2014
Oct 16, 2014

Facebook News You Should Use

When working with clients in developing their social media strategies, the one platform that always seems to generate the most interest and discussion is, hands down, Facebook. Is this a surprise?...
September 25, 2014
Sep 25, 2014

How to Be a Content All-Star

In today’s hyper-connected world, people are bombarded by ads and end up tuning them out, unless the ads are entertaining, informative or additive. In mobile, creative ideas, messaging and...
November 14, 2013
Nov 14, 2013

The Benefits of Endeca Experience Manager

When Endeca was founded in 1999, their mission was to bring search to e-commerce and other applications without having to reinvent the wheel every time.  This core platform still exists today, but...
August 15, 2013
Aug 15, 2013

How to Prepare to Go Mobile

In a previous blog post we talked about working collaboratively, and now we’re going to delve a bit further into the specifics of planning a mobile application. Part of working together as...
August 2, 2013
Aug 2, 2013

6 quick tips for a successful retail app

Raise your hand if you’re a retailer and you’ve heard “You have to make an app!” There is a reason for needing an app, and it is that customers use their mobiles while shopping - 96%...
June 11, 2013
Jun 11, 2013

6 sins of mobile

What do Pampers, Dove, Panasonic, Avon, Johnnie Walker, Xerox, Coca Cola (UK) and Pepsi (UK/Spain) and more than 30% of the other top 100 global brands have in common? They don't have mobile...
May 16, 2013
May 16, 2013

Mobile marketing spend far behind

One of the most quoted charts in 2012 was KPCBs slide showing time spent on different media vs total ad spend in the US. The chart highlighted a 20 Bn USD gap and opportunity for brands, ad networks...
May 13, 2013
May 13, 2013

Top 5 reasons why your mobile app will fail

Over the past 6 years, we've built more than 1,000 apps so I have a pretty good idea which apps will succeed and which ones will fail. Although it's not always in our best interest to tell...
May 10, 2013
May 10, 2013

DTour: Interactive YouTube Channel Launch

Today, travelers want more than just the best deal. They want the best experience. DoubleTree by Hilton wanted to create a more engaging and creative way to speak with consumers about brand...
April 22, 2013
Apr 22, 2013

Facebook Home privacy issues

Should users of the new Facebook Home App be concerned about infringements of their privacy rights? Facebook is often at the centre of Privacy advocates’ debates. It was only a few months ago...
March 14, 2013
Mar 14, 2013

2013 DC Addy Awards

Last night we we're honored to receive two Gold and one Silver ADDY® Awards for our work on Syfy, dotCO and Clyde's Restaurant Group! We're so proud of our team for all of their hard work and...
March 13, 2013
Mar 13, 2013

XO iWAN Product Launch

XO Communications, a growing telecommunications company serving small-to-mid-size businesses, was fighting to establish its brand within a category dominated by the likes of Verizon and AT&T. In...
March 7, 2013
Mar 7, 2013

#smwHospitality

It’s often said that your most important customers are the ones you already have. So how can brands retain and reward loyal fans online? Utilize brand ambassadors to help spread their message? Turn...
February 7, 2013
Feb 7, 2013

2013 Super Bowl Ads

Over the past week, Anthony was everywhere from live TV to radio to print sharing his perspective on this year's Super Bowl ads. Check out the clip below as well as links to additional...
January 23, 2013
Jan 23, 2013

The New Model of Celebrity Partnerships

Last month, The New York Times reported that PepsiCo has embarked on a multiyear campaign with Beyonce estimated at $50 million. The campaign will utilize traditional advertising tactics like...
December 17, 2012
Dec 17, 2012

Seven Marketing Trends to Watch in 2013

So, we’ve arrived at that time of year when everyone steps up on his or her soapbox and prognosticates about the future of marketing. It’s a ritual of sorts – a right of passage as we move into...
December 5, 2012
Dec 5, 2012

DMI Pulse: McDonald’s Hashtag First

McDonald’s newest ad for chicken nuggets ends promoting the hashtag #McDProBowl, highlighting their relationship with the NFL Pro Bowl. Promoting a hashtag with a TV commercial is a first for the...
November 6, 2012
Nov 6, 2012

Streamline Your Brand’s Social Presence

From Instagram and Pinterest to video apps such as Socialcam and Viddy, marketers find themselves questioning the value of maintaining a presence on multiple social media platforms. We’re beginning...
October 25, 2012
Oct 25, 2012

Take Another Look at Tumblr for Brands

Last week, Ari Levine, Brand Strategist for Tumblr, treated DMI to a presentation on how brands are using their platform in new and innovative ways. If you’re not familiar with Tumblr it could be...
June 18, 2012
Jun 18, 2012

Timeless Fatherly Advice for Building a Brand

Growing up, I was lucky enough to have a father who taught me the importance of honesty, integrity and hard work. Whether it came to sports, school or relationships, he raised me to live my life...
May 21, 2012
May 21, 2012

Think Beyond The Banner

When we think about banners why do we only think 300x250, 728x90, 160x600 swf files? Why do we always think about boring, 1 call-to-action, 1 landing page, 1 message? Throw away these formats, throw...
May 17, 2012
May 17, 2012

Mistakes to Avoid When Building a Brand

There's no one-size-fits-all approach to building a brand, but there are certain mistakes every startup should avoid. Check out these tips (as seen on Business News Daily) from President Anthony...