Marketing Campaigns

Converging Marketing and Technology

in Online Leads

in New User Traffic

in Engagement Rate

DMI’s Commerce Re-Platform services allow clients to migrate from outdated, monolithic ecommerce platforms (Oracle Commerce ATG, WebSphere, Hybris and Magento), into future-proof MACH-Architected solutions (Microservices-Driven, API-First, Cloud-Native, Headless Architecture). We apply best practices learned through years of experience in operating and supporting ecommerce sites for enterprise clients–optimizing efficiency through system integrations and automated feeds, while ensuring that the implementation supports business needs and processes.

BUSINESS BENEFITS

New customer acquisition and improved loyalty

We deliver compelling campaigns, where every word choice and design decision is carefully made to deliver on the project goals.

Increased Engagement

We develop a deep understanding of new and existing customers, and what motivates them. We examine your business challenges and how they overlap with customer needs.

Improved Brand Sentiment

Serving the right message in the right place at the right time.

KEY FEATURES

Media Strategy & Buying

We deliver a full funnel integrated plan that attracts and engages your target audience. Whether through radio, social media, native, print, online, video, or other channels, our goal is to be efficient and effective across paid, earned and owned media using actionable insights to exceed your business objectives and goals.

Campaign Concepts and Development

Designing, executing and monitoring campaigns to give a unified view of the customer.

Content Development

We create relevant and personalized content that engages customers, increases conversions and creates unique experiences.

Segmentation and Personalization

We leverage our experience in segmentation and personalization to define engagement strategy.

Data and AI

Leverage AI to transform marketing campaigns using data insights and make informed decisions.

Marketing Analytics

Measure and analyze the effectiveness of campaigns, insights on customer preferences and behavior.

Connect

RELATED OFFERINGS

ACTIONABLE CX STRATEGY

From optimizing the user experience on your web site or app, to conducting research to understand your customer’s buying journey, our team solves business problems by improving your customer experience.

CRM SERVICES

DMI’s enterprise CRM services remove the people, process, and technology barriers to ensure you stay focused on your customers. We leverage key CRM platforms delivered by Microsoft and Salesforce to give your organization stronger customer relationships, key market insights, and best-in-class customer service.

ENTERPRISE APPLICATION DEVELOPMENT

DMI delivers human-centric composable enterprise applications that can be built faster with modular architecture patterns, scale rapidly, have global availability, and respond to business needs faster – while reducing risk, time to market, and total cost of ownership.

Why DMI

We partner with our clients to collaboratively solve their biggest challenges with proven results. With a team of discipline specialists including, strategy, creative, content and media we take an integrated approach to tackling solving problems through integrated marketing plans.

“I’ve had the pleasure of working with DMI for a number of years and the team we work with is top-notch. From messaging and creative, to media research, placement, and reporting, to project and account management— all terrific. Their team is truly an extension of our marketing team and not only are they great to work with, but together we have achieved significant growth for Georgetown SCS and our programs.”

Stacey Corcoran, Chief Marketing Officer Georgetown University School of Continuing Studies.