INTELLIGENT B2B COMMERCE: HOW TO MINE THE POTENTIAL OF MACHINE LEARNING

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Artificial intelligence and machine learning (AI/ML) are making it easier to automate some of the more time-intensive components of B2B commerce.

This e-book illustrates one clear example where AI can make a difference. We also explore the impact of data and the ethical issues of embracing AI/ML. We divide it into three components:

 

  • Customer segmentation: Using AI/ML for precise messaging to distinct groups of B2B buyers.
  • Unstructured data: Using automation to extract valuable insights from text, sound and imagery.
  • Human impact: Answering the questions that AI/ML raise for people and companies.

 

Automation can streamline your commerce operations, putting algorithms to work on tasks that free up your staff to strengthen the genuinely human dimension of your B2B business relationships. Read on to see why B2B companies should not underestimate these opportunities.

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