DIGITAL COMMERCE STRATEGY OF THE NEXT-GENERATION RETAILER
With the increase in fast-moving customer interactions across multiple digital touch points, being able to rapidly adapt to market directions and customer behavior changes forms a hallmark of an outstanding retailer. Instead of following an all-in-one approach that leverages one monolithic platform to provide presentation tiers, business logic, content management, search, and integrations – new age retailers are shifting towards adopting a headless commerce architecture that gives them the ability to proactively market and target merchandise more frequently and rapidly at the channel level while consolidating all operations and marketing tools.
WHAT'S DRIVING THE NEED FOR HEADLESS COMMERCE ARCHITECTURE?
Headless commerce redefines e-commerce platforms by representing a fundamental shift in how technology supports the retail business. It satisfies the high scalability and performance requirements of retailers with a more fluid and customer-responsive approach to business. In this ebook, we highlight the capabilities and benefits of headless commerce and how it can assist retailers by increasing sales and cost savings by successfully inspiring a positive customer experience.
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