The future doesn’t necessarily belong to the Amazons and Ubers of the world.
Companies like Amazon and Uber are platforms that combine network effects and interactive technologies to pull buyers into their orbit and encourage them to become producers. They’ve done so well at this, that it’s become fashionable to predict that platforms will overwhelm so-called pipeline businesses that buy, manufacture and sell in a serial fashion.
Don’t count out the pipeline companies just yet.
The main challenge is adapting the same technologies that enable platforms to the existing IT infrastructures of legacy pipeline companies. This inspired DMI to develop the Connected Commerce Platform—designed specifically to help legacy companies make the pipeline-to-platform transition. This ebook discusses why platform companies succeed and shows how pipeline companies can deploy platform tools to thrive in the years ahead.
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