WHY DIGITAL PERSONAS ARE CRUCIAL TO YOUR MOBILE TECHNOLOGY ECOSYSTEM

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Mobile environments seem to rival the complexities of a real-world ecosystem.

Apps, APIs, microservices and automated algorithms manage rivers of data from phones, watches, tablets, IoT sensors and anything else with an IP address. Mobile services adapt to dozens of languages and cultures. Data and devices reveal locations, behaviors and preferences. However, there’s one crucial difference between carbon – and silicon – based biomes: The latter serve only one species – us.

Humans stand at the center of connected ecosystems.

At DMI, leaders in enterprise mobile development, we’re crafting a vision of connected ecosystems that build models around the context of people’s online behaviors. We call these models digital personas.  These personas play a crucial role in connected ecosystems because they help IT organizations craft human-centric answers to vexing technology questions. In this ebook, we explain the role of digital personas, describe our vision of a connected ecosystem and outline some of the practical issues involved in deploying these personas.  You will also discover how digital personas give us a tool to help clients see through the tangle of technologies and focus on the people who matter most — users, customers and colleagues.

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