Does connectivity drive your business objectives, or are you only connecting things because it's cool?
Connectivity can be used to keep your customers and run your business. And yet, which connected applications do you need most: Marketing? Supply chain? Warranty? There are countless features to add and things to do – and you can’t do them all. So where should you focus?
That depends on what you want most: loyalty, differentiation, monetization, or quality.
With our Connected Car Maturity Model, we are introducing the industry's first way to score and track your efforts.
You can now easily determine which solutions are worth pursuing first and how advanced your offerings are, based on the objectives for your business. The model highlights what we think are the four most important objectives for any transportation business, as well as the solutions that enable each. Your self-reported progress toward these solutions will determine your grade for each objective, and ultimately, for your connected program as a whole.
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