Black Friday, Cyber Monday & the Future of Commerce: What the holiday shopping crush tells us about elevating customer experiences

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The Black Friday/Cyber Monday holiday shopping phenomenon gets stronger every year.

 According to the National Retail Federation, in 2017 more than 174 million Americans — just over half of nation’s population —opened their wallets for Black Friday/Cyber Monday, up from 154 million the previous year. 2018 could be even bigger.  Experts predict that we will see an influx of people going out and spending this holiday season and that this year’s Black Friday/Cyber Monday will be astounding.

Discover how retailers can increase revenue & business success, by looking beyond temporary prosperity & taking the time to understand how mobile technologies are transforming the industry.

A careful study of the data from this year’s Black Friday/Cyber Monday can help retailers discover what they’re getting right and where they need to improve. The challenge is knowing which data is the most revealing. This ebook from DMI focuses on four key areas that will help retail leaders target the data they need to monitor this year to help them make next year’s shopping experiences even better.


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