Mobile device display a modal with the text: Geo-targeted mobile ads. and the buttons Creepy? and Convenient?

Facebook

Facebook is tried and true— and popular for good reason.

  • Because adaptive sites are tailored to whatever device the consumer is using they put the customer first, rather than force fitting a website to a device as an afterthought.

  • Mobile devices are taking over, with the majority of media consumption in North America and Europe already taking place on mobile. Building specifically for mobile makes sense.

  • Some of the largest, most respected companies in the world are using adaptive websites. Amazon, eBay, Walmart, Apple and Facebook all have mobile optimized sites.

  • There is some evidence that mobile optimized transactional websites perform better. A purchase flow designed for the specific device may result in a more seamless user experience.

Twitter

No one enables real-time targeting like Twitter.

  • Responsive web design ensures users will have a smooth, consistent experience no matter what device they are using to access your site. This helps reinforce your brand.

  • The way people use mobile phones is changing. It was once assumed a consumer using a mobile phone was on the go. Now, we know people use their phones constantly, often at home.

  • The exponential growth of mobile devices makes it too difficult to design unique experiences for each device. Right now, about 80% of the mobile market consists of 156 different devices.

  • By building a responsive website, you future-proof your website at the start. It may take more work upfront to design, build and test, but you avoid playing catch-up as technology changes.

LinkedIn

LinkedIn owns B2B and offers highly qualified leads.

  • Responsive web design ensures users will have a smooth, consistent experience no matter what device they are using to access your site. This helps reinforce your brand.

  • The way people use mobile phones is changing. It was once assumed a consumer using a mobile phone was on the go. Now, we know people use their phones constantly, often at home.

  • The exponential growth of mobile devices makes it too difficult to design unique experiences for each device. Right now, about 80% of the mobile market consists of 156 different devices.

  • By building a responsive website, you future-proof your website at the start. It may take more work upfront to design, build and test, but you avoid playing catch-up as technology changes.

 
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