The worlds biggest mobile event is over for another year, and what did we learn this time?
Here are some of the highlights:
- Samsung dominated overall, followed closely by Apple, Facebook and Google which didn’t exhibit or make any announcements.
- The biggest device announcement was the Samsung Galaxy S5 followed by Samsung 3 smart watches
- IoT and wearables were the most talked about topics – a toothbrush turned out to be the most talked about IoT example and the Fitbit fitness band the wearable of the congress itself (we’ve never seen so many men in suits tracking their steps, pulse and calories burned)
- Mobile World Capital Barcelona (http://mobileworldcapital.com/en) showcased some great examples of IoT including mHealth, mSchools, traffic and mobile Shopping
- Android dominated even more than it did in 2013, with Firefox OS and Tizen playing lesser roles although both were part of major announcements
- NFC continued to dominate among the payment companies and showcases, even though the interest from carriers and retailers now seems limited due to the lack of Apple support
- Bigger touch screens are coming to our cars but the question is why they need yet another operating system
- If Mark Zuckerberg gets his way then Facebook and internet.org will play an important role in connecting citizens in developing countries to the Internet
Some of the most interesting presentations, panels and workshops took place outside of MWC at 4YFN, WIPJam, mPower and hotel penthouse suites including:
- Paypal developer workshop showing how developers can leverage Paypal payments and Beacons
- mPower had a fantastic agenda of presentations, best practice, case studies and panels on mobile marketing
- 100s of start-ups pitched their ideas to VCs from all over the world at 4YFN and other events
- Many of the more established start-ups in the battery, search and big data space showed off their latest technologies to handset manufacturers and carriers behind closed doors
Overall MWC once again really proved itself to be the most important mobile event of the year.
What does all of this mean for you:
For CMOs, CIOs, marketers, developers, and anyone else for that matter, mobile is becoming core to everything we do. To keep up with what’s going on in the space is getting harder and harder, and therefore, being able to see everything in one place is a huge advantage.
A couple of key take-outs were:
- IoT (or M2M) is going to impact almost everyone so start investigating areas of transformation and innovation for your business
- Wearables are the buzzword of the year but won’t have a big impact in the coming months outside of the health and fitness space
- The massive growth in mobile advertising last year has brought about considerable new innovation so make sure you keep up with mobile advertising 2.0
- Mobile payments are transforming the way that consumers pay for products and service now so evaluate how this can improve the experience for your customers
Stay tuned for more exciting news. We will continue to monitor and report from other mobile conferences throughout the year including CTIA Wireless, Mobile Asia Expo, Google I/O, Apple WWDC and more.
We have also created a Slideshare presentation that covers the key highlights, trends and announcements.