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March 26th, 2015

What’s Going on in the World of Mobile (Q1 2015)?

“Searches from mobile in November 2014 surpassed desktop on Google, marking the turning point on the way to mobile dominance.” (clickz.com)

A couple of times a year‎ I send an update to friends, customers, colleagues and business contacts about what’s going on in the world of mobile. The main objective is to share insights, tips and tricks that will help you understand how to successfully leverage mobility.

The start of 2015 has been a firework of product launches (Apple Watch, Galaxy S6, HTC One M9 and lots more), start-ups in the IoT and wearable space (1,000+ new companies), conferences (CES, MWC and SXSW), security breaches (everywhere) and staggering growth figures in the mobile industry (Google Search, VC Investments, AdTech and Enterprise Mobility spend). We couldn’t be more excited. Here’s a quick summary of some of the latest insights from the conferences and our research team.

Here are the key updates this time:

  • Mobile World Congress Recap and Trends
  • Optimized Web vs. Responsive Web – What and When?
  • Google Search – Do Mobile or Die
  • Lloyds Bank Uses Heartbeat to Authenticate Users
  • Flying Cars…

Mobile World Congress Recap and Trends
Without a doubt the most exciting conference in my 13 years of attendance. Device launches, 1000s of IoT gadgets and start-ups, wearables everywhere except on people, 5 years before 5G and adtech exploding. We’ve taken all the things we learned at MWC15 and turned it into a full recap with everything you need to know right now. You can find it here.

Optimized Mobile Web vs. Responsive Web
When a brand goes mobile or updates their mobile presence today, the default approach is usually Responsive Web Design. However, there are other alternatives. Find out why and when we think a Mobile Optimized Site is the better choice as DMI Presidents Magnus Jern and Anthony Pappas battle it out (Mobile Optimized vs. Responsive).

Google Search – Do Mobile or Die
If you don’t have a well-optimized mobile website yet then be very afraid because Google will penalize you. Watch out for the following message:

Google systems have tested your site and found that it has critical mobile usability errors. The errors on these 2 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

Basically your website probably won’t be visible through search on smart phones anymore unless it really works. And no, responsive web is not enough unless it’s fast and well-formatted across all devices. Test and make sure your website is mobile friendly today here.

Lloyds Bank Uses Heartbeat to Authenticate Users
You thought fingerprint and retina scanner authentication was cool? EKG authentication is the latest thing. DMI has implemented heartbeat authentication using the latest technology from the start-up Nymi to authenticate bank users. Read more here.

Flying Cars
Yes, I promised you flying car as this has everything to do with mobility…

While everyone else is talking about self-driving cars some crazy entrepreneurs have reignited the dream of flying cars. At SXSW, Slovakian company Aeromobil presented its mission to create a flying car that will be on the streets by 2017. Watch the video here and read more here. Sadly (or maybe luckily) the FCC have already promised that it will be banned on public roads…

Don’t Miss

  • Workshops with Google Cloud Team -In April and May we will run a series of workshops on mobile retail, mobilizing the workforce, IoT and mHealth together with Google in New York, San Francisco and London and additional locations based on popular demand. Among other things we will talk about how Google Cloud enables us to launch new services faster, more scalable, secure, reliable and sometimes even at a lower cost.
  • Mobile Trends Series – Visit our whitepaper section for the latest mobile trends in Mobile Finance, Enterprise Mobility and mHealth.

Please contact us if you would like to discuss any of the above (although we must admit our knowledge of flying cars is fairly limited).

Magnus Jern, President Mobile Application Solutions

Tags: enterprise mobility mobile websites trends

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