September 1st, 2014

Weekly Mobile Insights- 4: Rapid shift in digital media consumption

Every week, our 300 mobile experts share a couple of the top mobile insights from across the web that we think are relevant for you. This week it’s about the rapid shift in digital media consumption where mobile apps now dominate.

Majority of digital media spend from apps
US users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. Despite this, most brands still haven’t integrated mobile as part of their media plans. Read the full article here.

Commerce transactions lag behind on mobile devices
More than 30% of all commerce traffic came from mobile devices in 2013, increasing to 38% in the first half of 2014. However, despite the growing percentage of traffic, conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device, according to a report by ShopVisible. We think brands are simply not spending enough time on optimising the experience across mobile devices. Find out more in the report or this article that gives a good overview.

Mobile media spend leaps but trails user growth
Users spend almost a quarter of their media time on mobile devices, eMarketer estimates. Yet this year’s spending growth will raise mobile’s share of the ad market to only 9.8%. So what’s happening? Read the article here.

Feature image from Life Street Media, used without permission.

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