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January 19th, 2015

Weekly Mobile Insights- 13: Kickstart Your Year in Mobile

Three weeks into the new year and it’s high time to get going on your mobile initiatives. Problems getting started? Here’s some inspiration that will help kickstart your year in mobile.

Getting ready for 2015
Mobile is, in case anyone missed it, constantly evolving. For marketers this means you need to stay up-to-date with the latest tools that you can leverage to your advantage and every new trend or shift in mobile.

This article discusses some trending topics such as the “Uberisation of everything” and how powerful millennials are for mobile.

Don’t forget to check out our Top 10 Mobile Trends 2015 presentation for more inspiration!

Wearables in marketing
Finished reading about the trends for this year? Then you already know we think that this will be the year that wearables and sensors have their big breakthrough. But how can they be used in marketing? Will it be in creating new customer experiences, making more data-driven decisions or something else?

Here is an article that presents seven opportunities for wearables in marketing based on Econsultancy’s report “A Marketer’s Guide to Wearable Technology”.

Things beacons can do
We’ve previously talked about how brands are still trying to find a use case for beacons.

This recent article brings up a few more ideas that are not only about pushing coupons (including route optimization, information localization and venue analytics) and is worth a read.

If you are looking for an introduction to beacons, check out our SlideShare presentation below.

An introduction to Beacons
Tags: beacons insights mobile marketing trends wearables

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