What it really Takes to Innovate & Develop for Wearables
Earlier this week, our very own Anthony Pappas (President and Executive Creative Director for DMI’s Brand Marketing and Customer Experience division), presented “Perception vs. Reality: What it really Takes to Innovate & Develop for Wearables & IoT” at the Wearables + Things tech conference held October 21-22 in Washington DC.
— Pappas Group (@PappasGroup) October 20, 2014
The 2-day event was packed with insightful presentations from various industry thought-leaders and #wearabletech subject-matter experts highlighting the latest data, development and fashion trends in the Wearables Technology sector — a marketplace which has continued to grow in popularity since Google first launched its smart eyewear (Google Glass) in 2013.
The Mindblowing Stats
The wearable devices market value for 2018, as Anthony shared with over 750 #wearabletech attendees, is currently estimated by statista.com at 14.6 billion dollars.
And it’s no wonder. More than 1 million wearable devices have already been connected this year alone. And, as @Michels stated during his #modevwear #WNT2014 presentation, 50 billion wearable devices will be connected by 2020!
Do Clients Underestimate What It Takes to Make Wearable Tech Happen?
Answer: Yes … 100%.
So what can clients interested in launching wearable technologies do to better facilitate the build-out and launch of their devices?
According to Anthony, it starts with managing expectations: “There is no ‘easy’ button,” he explained to the #modev crowds. “We have to lift the veil on the development process and allow clients to participate often.”
Speaking of the development process
As clients move closer to the development process, it’s imperative to ideate until the wearable technology concept(s) are simple and focused: “Leverage what has been built as a springboard for what is possible.”
Sprints vs. Features
One of Anthony’s most pressing points about the wearable tech development process focused on performing sprints on defined experiences, not features.
And development testing?
“You just can’t test enough. Test even in your sleep!” These were Anthony’s testing words of wisdom accompanied by another noteworthy testing-focused tip: “Test with real world users and not members of your team.”
Last but hardly least, Anthony highlighted the importance of collaborating with clients during all aspects of the #wearabletech development process. Working with larger or unique teams is when coordination and communication become absolutely critical. “Be sure to develop and create reusable frameworks and establish a collaboration process outside the conventional development workflow.”
— Shana Glenzer (@ShanaGlenzer) October 20, 2014
Need More Information About Our Wearable Technology Development Process?
Have questions about Anthony’s Wearable Things presentation or our mobile development capabilities? Please contact us with inquiries or feedback; we’d love to hear from you and learn more about your wearable technology development needs.