Section 508

January 3rd, 2013

Top Mobile Trends 2013 – Part 2 (B2B, Enterprise)

Every IT budget is a mobile budget.

“Every budget is an IT budget,” said Sondergaard during the annual Gartner Symposium/ITexpo. In 2013 every IT budget is also a mobile budget.


  • From 2013 through 2020, 90% of IT industry growth will be driven by 3rd Platform technologies that, today, represent just 22% of ICT spending. 80% of competitive energy should be focused on strengthening 3rd Platform offerings and capabilities. (Source: IDC)
  • Worldwide IT spending growth will be 5.7%. Mobile devices alone will drive 57% of IT growth. (Source: IDC)
  • In two years, 20% of sales organizations will use tablets as the primary platform for field sales. (Source: Gartner)
  • 75% of IT organizations plan to invest in developing mobile applications next year, reflecting the growing interest in companies giving their employees access to work-based systems on the move. (Source: CEB Business Barometer January 2013)
  • Spending on mobile applications will grow 50 percent in 2013.  CIOs will concentrate both on developing new mobile applications and making sure existing applications are ready for the mobile environment.  This does not include funds spent to supply employees with mobile devices or marketing funds spend on mobility.  (Source: CEB)


If you haven’t already, then make sure that you’ve set aside a substantial part of your IT budget for mobile in the year to come to stay competitive both in terms of externally facing services and your enterprise infrastructure. Most likely, your internal customers, e.g. employees, are already demanding it.  If you invest correctly, the ROI will be better than any other investment you make in 2013.


Native Apps vs HTML5 apps

In the fall of 2011 we saw a big trend shift towards HTML5 and hybrid apps by brands and enterprises alike that had been told by their web agency, CTO or CIO that HTML5 is the future. Many of our customers had HTML5 as part of the requirements without even considering the impact on look and feel and performance. In many cases we also recommended HTML5 rather than native due to budget limitations. The end of 2012 the trend completely reversed due to Facebook and other technology leaders acknowledging the challenges with HTML5, whereof some like Facebook refocused on native. Having developed over 100 HTML5 and hybrid apps in the past 2 years we can conclude that in some cases it worked out and was the right choice, but in most cases native would have been cheaper and faster. We will always give you our honest opinion as we want our customers to succeed long term.


  • For the next few years, no single tool will be optimal for all types of mobile applications, so expect to employ several. Six mobile architectures – native, special, hybrid, HTML 5, Message and No Client will remain popular. (Source: Gartner)
  • There will be a long term shift away from native apps to Web apps as HTML5 becomes more capable. Nevertheless, native apps won’t disappear, and will always offer the best user experiences and most sophisticated features. Developers will also need to develop new design skills to deliver touch-optimized mobile applications that operate across a range of devices in a coordinated fashion. (Source: Gartner)

For more information see Gartner


  • Base your technology decision on needs and facts rather than analyst predictions and beliefs.
  • Bet on multiple technologies and learn what’s most efficient for your business.


Mobile Business Transformation

Vice Admiral (retired) Arthur K. Cebrowski shared the following concepts while serving at the Office of Force Transformation, “Transformation is meant to deal with the evolution of concepts, processes, organizations and technology.  Change in any one of these four areas necessitates change in all.”  The bottom line is that business transformation requires change in concepts, processes, organizations and technology. During the past year we’ve seen mobile transformation concepts that are nothing less than revolutionary for businesses. They improve productivity, increase employee and customer satisfaction, vastly improve profitability and they strengthen the long term competitiveness of the business.


  • From 2011 to 2016, the business process services market will double in size to $145 billion as companies look for new efficiencies in the way they conduct business. (Source: Gartner 2013 predictions)
  • Mobility is quickly becoming one of the most important battlegrounds for business innovation. Every business should be exploring how it will operate when location constraints are obliterated. Every CIO should have a clear vision of a world in which every customer, worker and supplier is hyper-productive, hyper-available and hyper-engaged. (Source: Deloitte Enterprise Mobility Unleashed 2012)


  • Focus on quick wins in terms of mobile enabling information, CRM, logistics, location, business intelligence and communication to prove the short term benefits and then do a deep dive to analyze the long term benefits for your organization.

Security, security and security

To be a CIO or CTO today is not easy. Employees connect their own devices to use in a work environment, use cloud services not supported by the company to store and share confidential company information, install private applications on the company PC, connect through public WiFi on a daily basis and more. Simply put, it’s a nightmare and it’s getting worse. Most companies are having to rethink security completely, refocusing on the security of each applications rather than the device or network.


  • Security & Privacy is seen as the biggest barrier for mobile and cloud adoption by 40% of companies. (Source: KPMG International 2012)
  • Mainline cyber-criminals continue to automate and streamline their method du jour of high-volume, low-risk attacks against weaker targets. (Source: Verizon Data Breach Investigation Report 2012)
  • The top mobility issue is “use of privately owned devices” and “deployment of new enterprise mobile platforms.” (Source: Gartner, June 2012)

More information:


  • Focus on Application Management above Device and Network Security Management.
  • More specifically application white-listing can be a quick win alternative to blacklisting attempts.


SOA (Service Oriented Architecture) for Mobile

Based on all the insights above and our experience during the past year this may be the single most important trend for 2013. After several years of experiments and innovation, mobile is now becoming a mission critical service for most businesses. With the expected growth in investments and usage over the coming years enterprises have to put a scalable architecture in place. Properly designed, thought-through architecture takes center stage and becomes a matter of survival not only for single applications but for entire companies.


  • While only 21% of respondents said they are using SOA services for mobile apps now, 52% said they plan to do so in the future. (Source: SearchSOA, March 2012)
  • GREAT – Deploy a Gateway (middleware), RESTify your services, create Elasticity, prepare for Analytics and Templify your mobile architecture. (Source: Top 10 best practice for a SOA Mobile architecture by IBM, Nov 2012)


Analyze your overall business needs, build a roadmap and start developing and deploying the highest priority items with a GREAT (see insight above) architecture.

Other trends:

  • Mobile Operator / Carrier trends for 2013 – Yankee Group makes 10 predictions and recommendations on course of action for the operators for 2013. See
  • The Nexus of Forces – Gartner describes how four independent trends (Social interaction, Mobiity, Cloud and Information) converge to empower individuals as they interact with each other and their information through well-designed ubiquitous technology. See
  • “The Nexus of forces” by Gartner as although we believe this is a key trend it’s Gartners new buzz word and not ours
  • “Internet of things” which is a term coined in 1999 and relaunched in 2012 to highlight the acceleration of connected devices
  • Social as this should be integrated into all enterprise applications that encourage employees to interact with each other and customers

For more mobile enterprise trends contact us.

Jimmy Nordbeck

Tags: DMI forrester gartner iOS mobile marketing nfc

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