Although Apple doesn’t attend the world’s biggest mobile event conference (Mobile World Congress in Barcelona which starts today), they are getting a lot of media attention for the upcoming Apple Watch release which most consider as Apple’s most innovative product release since they introduced the iPad in 2010.
Apple didn’t develop the first desktop computer, or smartphone or tablet but have become one of the largest companies in the world based on the success of these products. In the wearables space (specifically smart watches) it is no different as many established companies (like Samsung and Pebble) have had smart watches on the market for years. The difference is that when Apple launches a product it’s had unparalleled success in putting it in the hands of tens of millions and disrupting the whole nascent industry.
Besides putting much emphasis on the physical and interactive design of the watch key new features include a pressure sensitive display, a digital crown (to scroll, zoom and navigation home), voice control (based on SIRI), messaging and phone call capabilities, wireless payments (based on Apple Pay) and vibrating notifications.
As Apple Watch accelerates how ingrained the mobile channel becomes in our physical lives its important for companies to recognize this isn’t just another mobile platform to “copy” their current native mobile apps to but rather need to understand the context and environment actual users will interact with the Apple Watch.
For example, the information architecture and features a company might have on their responsive website, native mobile app and wearable (smart watch) might differ because of the platform itself (space limitations of the screen, the availability of the feature such as push notifications) and because of the context users find themselves when using each platform (smartphones and wearables used when the user is “on the go”).
Hence, one of the biggest challenges companies when “extending” their current Apps to Apple Watch (or in the future possibly developing native standalone Apple Watch Apps) is to determine how to use the limited display space, which features to include and which native components (like vibrating notifications or Apple Pay) to include in order to create a successful Apple Watch App.
If your company is interested in learning more about making your iOS native mobile App ready for Apple Watch, please contact us.