Over the past 6 years, we’ve built more than 1,000 apps so I have a pretty good idea which apps will succeed and which ones will fail. Although it’s not always in our best interest to tell people when the concept for an app concept sucks, we always openly share our opinion with our partners and customers. We want successful long term customers and not one-off projects that fail.
So why do so many mobile apps fail?
1. Lack of customer demand
In many cases there is simply no demand for the app or service in the first place. The easiest way to find out is to see if your app will fulfill a need in peoples life’s before you get started. Sometimes this can be answered through market research but other times it’s simply based on a gut feeling.
2. No one knows it exists
The most common reason that apps fail is due to lack of awareness. With over 700.000 apps on the appstores customers won’t find your app unless you tell them about it. And yes, there are amazing apps that no one knows about.
3. Missing engagement / interaction
Once you’ve managed to get customers to download your app you need to keep them engaged. For some apps this might come naturally but for most it does require a bit of thinking and work. How often do you expect people to use it? Why would they come more often?
4. Bad execution
Many great app ideas are simply badly executed. Difficult to use, badly designed, too much functionality, bad performance, lots of bugs (crashes frequently), forced registration of personal data, etc are just a few examples of bad execution. To make it worse these issues are usually never fixed even if the feedback from customers is clear. Bad execution will result in low ratings and no one wants to download an app with low ratings.
5. Lack of differentiation
With so many apps to compete with your app needs to stand out and be different. If you’re a vodka brand there is little purpose in creating yet another cocktail app like all others or if you make exclusive lighters then your chance of success is small if your app is a copycat of Zippo. The advantages vs. a mobile website is also an important consideration. Why will the app be better for customers than a mobile website? If there are no advantages then maybe there is a better alternative.
You want to find out if your app will succeed or fail? Contact us and we will tell you at no cost.
Tired of failing? Starting from next week and continuing for the next 10 weeks we will give you one tip every week on how to succeed with your app strategy.