If you’re a marketer, you’re probably obsessed with analytics. So if you’re promoting a mobile app and want to be able to track, test, and figure out what’s working and what’s not…there are a lot of different tools and platforms out there.
So, how do marketers know which tools to invest in and use?
While none of them are perfect, we thought we’d share some of the tools we prefer for mobile app marketing. There is some overlap in functionality, but we’ve outlined some of their key features, here:
1. Google Mobile Analytics
Google Mobile Analytics not only shows where your app’s traffic comes from but how your app is used. The platform offers numerous analysis reports and features that allow you to understand and predict where your mobile app, advertisement, and website’s traffic is coming from – helping you figure out the best way to attract users and keep them.
2. Kiss Metrics
Kiss Metrics tells you more about your customer by tracking and identifying users to build a history on their behavior over time. It’s focused on the people that you are attracting and are using your application and great for in-app user metrics. It’s quite strong for analyzing individuals as well as cohorts. Note: KissMetrics is built on top of your GA install.
Mixpanel tracks any action a user takes while using your app. It provides detailed “data points” which can be used to identify high value user segments to help you understand why and how your users are using your app. Similar to pay-per-install programs, Mixpanel charges by the range of data points you want to use. The data can be as specific as how many paying customers are Swiss, came from a Google ad, and haven’t logged in for a month. You can see exactly who to target and how to target them.
Kochava is a mobile attribution and analytics platform integrated with more than 350 mobile ad networks, exchanges, and major publishers (including Facebook, Google, Yahoo!, and Pandora). It is a cloud-based, universal SDK that measures clicks, installs, and custom post-install events to enable real-time optimization of campaign performance management down to the site/placement and creative level.