When we think about banners why do we only think 300×250, 728×90, 160×600 swf files? Why do we always think about boring, 1 call-to-action, 1 landing page, 1 message? Throw away these formats, throw away boring and ordinary. Focus on engaging and interactive and exciting! These new formats achieve higher engagement rates, higher interaction rates and allow for more to happen in one place.
This morning, our Media Planner Liz Buchanan encouraged us to “Think Beyond The Banner” in her Monday morning share session. Click the image below to watch the video on our Facebook page and let us know what you think!