September 20th, 2019

Shaken, Not Stirred: How Geospatial Commerce Can Shake Up the Hospitality Industry

Picture yourself relaxing on the deck of a cruise ship, sipping your drink and enjoying the ocean breezes. When you need another drink, you call up the cruise line’s mobile app and order a refill. In a couple of minutes, a crew member brings a fresh drink right to you.

It can happen if the ship is wired for geospatial commerce to deliver customized services to the cruiser’s precise location. On a ship, geospatial commerce can leverage a wealth of crucial technologies:

  • A branded mobile app that delivers location-specific services.
  • Edge computing devices like locator beacons to deliver services rapidly to people’s phones.
  • Wireless networks connecting all the cruisers, plus the ship’s crew.
  • CRM software to collect and optimize information on each traveler.
  • Mobile commerce software to ensure safe, secure transactions.
  • Analytics to make sense of all the data flowing from these apps and devices.

Machine learning and other advanced algorithms to streamline operations and develop predictive capability.
Now, imagine you’re traveling on that cruise ship with your whole family: Location tracking could help you find where everybody is and send them a reminder to gather for dinner. The cruise line’s app could direct them to the deck and section where they need to be and tell how long the walk will take.

At dinner, you hear somebody at a table nearby singing the praises of the ziplining at the next port of call. Without leaving your table, you use your smartphone to sign your family up for the ziplining tour.
Multiply these activities by the thousands of people on the cruise ship and think of the benefits of collecting and analyzing the data passengers generate. Over time, services could be personalized to a degree that’s difficult to imagine today.

And it’s not just cruise lines. These next-generation technologies hold the potential to drive immense value across the hospitality industry, where individualized pampering can help companies and attractions sharpen their competitive edge. Theme parks, spas, resorts and family entertainment centers all can benefit from being able to track guests’ locations and deliver personalized mobile services.

At DMI, we’ve developed sophisticated technology strategies for these kinds of advanced retail services. Our consulting teams and technical experts can apply our Application Optimization Framework to simplify IT operations and encourage top-line growth. Our Innovation Hub for Retail helps companies strengthen their competitive standing and improve their company culture to embrace innovation and find ways to disrupt their industries.

Fortunately, these innovations do not require travelers to master intrusive, frustrating technologies. All they have to do is pick up their smartphone, tap on an app and start enjoying the fruits of geospatial commerce.

— Varun Ganapathy, director, commercial/consumer: digital technology office

Tags: commerce geospatial retail

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