Section 508

August 3rd, 2015

Scorecard for Choosing Mobile Technology

How do you choose which technology to use for your mobile service for customers, partners or employees? What if there was a scorecard that based on your requirements, roadmap and situation provided a recommendation on the mobile technology best suited for your needs? Now there is!

We’ve used our collective experience of delivering over 2,000 websites, hybrid and native apps ‎for marketing and enterprise purposes to create a scorecard that recommends the best mobile technology for you. The scorecard has been benchmarked and evaluated on over 100 apps to compare the original recommendation with the outcome to ensure that it gives the right recommendations. We’ve also tested it with marketers and IT organisations to ensure that the criteria are clear and fair.

This doesn’t mean that we can rule out ‎preference, personal opinion or company strategy. E.g. if you ask Apple there are only two clear choices. Web or Native. They simply don’t feel that the in-betweens by PhoneGap, Titanium and Kony can live up to the customer experience requirements for mobile apps.

‎So here it is, the 2015 mobile technology scorecard:

Click to enlarge image

A couple of important things to consider:

  • Multi-platform Mobile services that need to work across multiple platforms including e.g. iOS, Android and Windows on various device sizes usually benefits from web technology. Therefore, multi-platform requirements should result in a high score for web. Hybrid apps usually require more optimization per platform so they will be in the middle range of 3-4 points for a 3-platform requirement.
  • Existing functionality By this we mean previously developed functionality where you can benefit from reusing it. E.g. by using an existing website or native app as part of the solution.
  • Apple/Google Partnership Great consumer apps can gain a lot from promotions by Apple and Google on the app stores which makes this a significant benefit. For enterprise apps this is a smaller benefit but enterprise app store distribution can also give employee apps a significant push.
  • Roadmap In terms of future proof it’s very difficult to anticipate what your future requirements will look like. A lot of new technology is first introduced as native functionality for Android, iOS and Windows and much later as web technology.
  • Cost Initial development is only a part of the cost. Once the first release has been launched it’s time to work on bug fixes, maintenance updates, new functionality, optimization, updates and more. This cost can be at least as much as the original development cost annually. This is where web technology and hybrid apps can provide a big cost saving since it means the core functionality is only updated once across multiple platforms.

We will continue to update the scorecard based on input from new projects and feedback from customers and partners.

Please give us your feedback on the criteria, weighting and results. Is it clear enough? Did the output match your expectations? ‎Do you agree with the recommendation to achieve the best long-term results for your organisation? Send any thoughts or questions through our contact form.


Tags: Enterprise Apps mobile apps mobile websites

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