Section 508

May 15th, 2015

My First Date with the Apple Watch

There seems to be a new Apple Watch popping up around our offices every day right now. So far though, the number of smartwatches is still low, something that should change in a near future. A new report shared by Wareable predicts that by 2020 one in every 20 smartphones will have a smartwatch included in the package. The smartwatch market is expected to grow from 3.6m in 2014 to 101m in 2020.

So are smartwatches really all that amazing? We previously shared this blog post, trying to predict if the Apple Watch would be a flip or flop, but I didn’t have the chance to try it out myself until last week. This is how my first date with the Apple Watch went:


  • Apple apps aren’t simplified enough, although other companies like Skype have figured out what their value proposition is on Apple Watch
  • There is definitely a learning curve when it comes to usability; it’s not 100% intuitive. Triggers such as cut off text to imply scrolling does not exist as of now and the scroll bar doesn’t appear until you start to scroll. Also, it’s still unclear when long press should be used; the zoom in and out with the gear was new to me.
  • I felt cool wearing it, but I was scared to wash my hands!


  • Easy set up – scan the watch with the camera on the iPhone and pairing happens in minutes; All apps and passwords are locked and loaded allowing you to start playing right away.
  • The vibrating notification is nice. Quiet but effective. Works really well when maps is running in the background to notify you that a turn is coming up.
  • Wrist wake is very responsive


  • Notifications started going off during a meeting and I didn’t know how to turn it off
  • Couldn’t scan my EasyJet boarding pass – hand didn’t fit without taking off watch (see picture below)
  • Tiring to hold up arm too look at something for more than 30 seconds
  • Lock with PIN code difficult to enter; In general any type of interaction beyond single swipe, simple scroll or single tap is challenging on such a small screen
Trying to board Easy Jet flight using Apple Watch

Just as with the first iPhone, I think it still requires a bit more work based on user feedback. It’s not until they release Apple Watch 2.0 that things will start to get really interesting.

How did your first date with the Apple Watch go?

Tags: Apple Watch insights

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