Last week in Palm Springs, CA, over 250 retail and technology professionals attended the Mobile Shopping event hosted by WBR Research. For three days, retailers, vendors and industry leaders got together to share insights, challenges and connect with one another on the current state of mobile, with respect to the retail industry.
One thing about mobile in the retail space today, that everyone can agree on, is that no one has it all figured out. People from leading brands like Nordstrom, Home Depot, Walmart, Target and others were at the event to learn what’s important in the market and how they can stay innovative and competitive in a mobile-first world.
DMI hosted a workshop luncheon with 25 retailers, where we presented key findings from our Mobile Maturity Model (M3). Our workshop highlighted key insights from our original research – like what shoppers are doing on their devices while they shop, as well as understanding what they want to be able to do in the future. Those things are mostly functional, which surprised several attendees. Instead of rock walls in-store, shoppers simply want the ability to save time and money.
DMI luncheon during Mobile Shopping 2016
During our workshop we also shared some results from our benchmarking study. We went to 110+ brick and mortar stores to assess the quality and sophistication of the mobile experiences retailers are providing to their customers today. After evaluating these retailers, we understood that the industry as a whole is very immature. Industry leaders are still only scoring around or below 50%. We shared these insights with workshop attendees and laid out the huge opportunity we see for retailers over the next several years in this space.
Throughout the event, we saw that these retailers are facing challenges across the board. Especially as it relates to mobile, brands are struggling to deliver truly personalized experiences that are informed by data and drive real results. Brands fight to understand what the in-store experience should be, both from the perspective of the employee and from the customer’s own mobile device.
We were honored and excited to share our research findings and insights on the industry and loved helping retailers who are facing these challenges today. We are looking forward to launching our second round of research and benchmarks this coming January at the NRF Big Show, where we’ll highlight changes in the industry over the past year, as well as shed light on how the European market is fairing in comparison.
If you’re a retailer and reading this blog post, need help with your mobile strategy or want to learn more about our research and findings, please do not hesitate to contact us now.