Section 508

May 4th, 2012

Mobile marketing spend 2011 only 1%

According to a recent report from Flurry Analytics, mobile is grabbing 23 percent of consumers’ time which is double the previous estimate by eMarketer that estimated 10.1% of total media consumption end of 2011. And yet mobile receives approximately one percent of the marketing budgets which is ridiculous considering that mobile engagement continues to grow at a rapid pace.

I was going to write a longer blog about this but then realised that I can summarise this in a few bullet points:

  • By 2015 mobile will be the first and not the second screen with higher frequency of access than the PC
  • The mobile channel already makes up 15-20% of all traffic to the majority of consumer websites in the UK and US
  • 25% of customers are saying they will not return to a brands site unless it is mobile optimised
  • A few online companies are dominating mobile by embracing it as their core business including eBay, Amazon, Google, Facebook, etc

Many other companies are already getting this but 9 out of 10 are not. Can anyone today seriously claim that they do not need to invest in mobile?

Read more in the article by Mobile Marketer on


Connect with us

Job Openings

Want to be part of our growing team?

View More
Work with us

Learn how DMI can help you grow, or launch your business.

Get In Touch

See all of our locations around the world

View Locations