Over 1,000 industry experts and analysts as well as Information Builders customers, partners and integrators gathered at the Grand Sierra Resort and Casino in sunny Reno, Nevada last week. It was a full 5 days of educational labs, customer stories, and best practices on data management, analytics and visualization. In addition to the sessions, attendees also enjoyed some fun networking events and even a little gambling. After all, you know what they say, “When in Reno…” or was it Rome?
The event kicked off Monday night for the welcome reception where hundreds of attendees scoured the solutions pavilion getting their caricatures drawn, snapping photos in the photo booth and getting a first look at the new and innovative solutions being showcased around IBI.
As we talked through and demonstrated our latest customer insights solution, there seemed to be a lot of buzz around what we were doing. Beyond the product stack and development, we showed how it may be less about the technology and more about the approach, which also seemed to be a reoccurring topic of discussion throughout the conference. Starting from a design-thinking or user-centric methodology for your BI applications will ultimately drive better user adoption, experience and insights.
During our session “Design-Think Approach to BI,” Chris Murphy, Sr. Director of Data-Driven Solutions at DMI stated, “You have to start with your users. Show them what’s possible but ultimately let them guide the functionality.” And that starts with data. It’s important that the quality of the data is sound and the right governance is in place. After creating a good foundation, it’s about connecting the data to your business needs. It requires gaining user feedback, understanding their journey and creating multiple solution offerings. A prototype would then be built out to solve for one representative business problem. Using a test and learn methodology you would then be able to see results fast and to prove out the business case for other opportunities. In our session, Nagesh Goteti from Vantiv also explained that their success has been greatly due to the center of excellence they have created around their data platform. He shared that in order to innovate, you have to be agile and data-centered. In order to go from traditional rear-view BI reports to predictive analytics, self-serve BI and even data monetization, organizations must look beyond one-size fits all dashboards and technology integration.
Several attendees stayed to discuss the benefits to their organization and clients of understanding what use and benefit the consumer would receive from a well-designed Business Intelligence application. They also considered the potential expansion of this approach to all development activities. The application of a design-centric approach across industries was discussed and the attendees were excited to take some learnings and look to apply them to their clients or projects.
To learn more about our Design-Thinking Approach, download our latest white paper.