On April 21st, Google updated their search engine algorithm “boosting the ranking of mobile-friendly pages on mobile search results”, frequently referred to as Mobilegeddon.
Many big companies (including Fortune 500) websites are not mobile friendly and are expected to be negatively affected. According to one study, only 52% of Fortune 500 companies have mobile friendly websites. Some popular sites like Reddit are reported to have dropped -27% in their mobile rankings compared to desktop rankings.
And search is important. See the following analysis of mobile traffic sources from brandingbrand.com.
In short, the update will heavily favor returning mobile friendly websites (pages more specifically) in Google’s search engine results page for search queries done on mobile devices.
It will also return specific app “content” higher in mobile search results (if App Indexing has been setup) as long as it believes the App content is relevant to the mobile search query. Our friends at Exicon actually points out that you should focus on the in-app engagement instead and that Mobilegeddon is not an issue.
Organizations can use Google’s Mobile Friendly Test tool to determine which webpages are not mobile friendly and the Mobile Usability report in Google’s Webmaster Tools to identify any site-wide issues.
For the more tech-savvy, other tools like Chrome’s Device Mode plug-in (video) can help troubleshoot issues on specific mobile devices (if you don’t have hundreds of smartphones to test with).
There are a number of different technical approaches to choose from to help you meet Google’s criteria of what it means to be mobile-friendly, each with its pros and cons. Add your unique business requirements to the mix and you can have a challenging time finding the solution that fulfils all your needs.
We are offering consulting services to help companies find the best solution in optimizing their websites. Is your company interested in learning how to resolve any mobile issues on your website so its not negatively affected? Contact us to find out more and to transform your website to one that delivers the optimum user-experience across all devices.