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June 23rd, 2016

How to Become the Mobile Champion at Your Company

We are at the start of the 4th mobile revolution and every business and organization needs mobile champions. People who will help reinvent and transform the business, leveraging mobile technologies. Who will create a vision for the company and a roadmap to make it happen. Who will educate, inspire and lead the change.

Maybe that person could be, or is already, you?

Here are 5 steps to become a mobile champion within your company:

1. Understand and Define the Problems to Be Solved with Mobile Technology

Start by understanding and defining the problems that mobile technology can solve for your business, customers and employees. Create mini surveys and interview colleagues, customers, partners and executives about their pain points. Identify hundreds of existing pain points if possible, and then prioritize the top 5 or 10 that will have the greatest impact.

The prioritized opportunities can then be used for the remaining steps below.

To understand where to start, read our “Don’t Mobilize Your Business – Reinvent It” post.

2. Learn from Others

Being a mobile champion doesn’t necessarily mean being first. It’s usually sufficient to merely get it right or being a fast follower. Therefore, it’s a good idea is to start by learning from others at conferences and events.

For those based in London or New York a great way to start can be mobile masterclasses. They are free for brands and the focus is on sharing case studies among colleagues in similar industries or areas of interest.

If you have the budget, another alternative can be Gartner and Forum‎ events that provide agendas packed with insights, knowledge sharing and networking opportunities. Make sure you dedicate a lot of time to research, preparation and planning as well as on following up with people post-event to make the most out of your investment.

There are of course lots of other events around the world, but stick to the ones that are focused on information sharing and networking from this list of top tech conferences in 2016.

3. Train Your Colleagues and Executives

The best way to learn and refine the vision, problem definition, roadmap and possible solutions is to teach, inspire others and gather feedback. This requires research, preparation and communication and will encourage you to constantly learn new things. In addition to this, you will spread the knowledge throughout the organization and get everyone behind the vision and roadmap.

When you feel confident enough, it’s also a good idea to share some of your insights externally to build your personal brand and give back to the community.

4. Invite Potential Partners to Learn More

Identify companies that you would benefit from partnering with to achieve your vision. Be aspirational and pick the best if you want to be the best. ‎Brief them specifically on the problems you want to solve and invite them to come in for a presentation and discussion‎. Give and take to make the most out of the conversations. Never aspire to use companies for information as it will give you a bad reputation in the long term.

Note: Partners can be any size company including design agencies, cloud providers, cybersecurity companies, start-ups and freelance consultants.

5.‎ Keep on Learning and Sharing

‎The exciting and challenging thing about this business is that it’s moving extremely fast and still accelerating. This means that everyone needs to constantly refresh their knowledge. Here are a couple of good free sources of information:

Subscribe to some good newsletters. Make sure that they are relevant for you by signing up to a couple of them and see which ones you actually read after a couple of weeks. Here are some of our top picks:

  • MMA SmartBrief – great coverage of mobile marketing and commerce
  • FierceMarkets‎ – wide coverage of topics with strengths in IT, retail and pharma
  • Tom Goodwin – not specifically mobile but thoughtful comments on brand engagement with customers
  • eConsultancy‎ – great coverage of everything web (which is now primarily mobile) and search
  • Mobile Marketing Magazine – excellent case studies, interviews and more in mobile
  • PYMNTS – best newsletter for everything in payments
  • DMI’s quarterly newsletter – a summary of everything going on in mobile including articles, presentations, research and white papers. Simply click here and press “Send” to sign up.

Also, you can use Google Alerts to monitor things of interest, e.g. your competitors’ mobile apps.

In addition to this, it’s important to add and follow the top mobile events to your annual calendar:

  • Mobile World Congress – preferably onsite in Barcelona or Shanghai
  • Apple WWDC – all keynotes and material is available online. Find out what you missed from the 2016 edition here.
  • Google I/O – all presentations and material is available online. See our summary from this year’s event here.

Get started with these 5 steps to become a mobile champion.

Of course there are lots of other things you can do including starting your own blog, creating a mobile framework for the business, run hackathons, set up an innovation lab or mobile center of excellence, but start by getting the basics right first.

Good luck!
Magnus Jern, President DMI International

Do you have any other suggestions on events, newsletters or collaboration partners? Let us know so we can add them to our list.

Tags: insights Mobility Strategy

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