With more than 23,000 CIOs, senior business and IT leaders in attendance, this year’s Gartner Symposium/ITxpo, was not only sold out but absolutely buzzing with exciting activities, sessions, parties and people. The event was held in Orlando, FL and featured a collection of informative sessions around the theme: “Lead 360 – Driving Digital to the Core.” From the latest trends, strategies and tools for leading the next generation of IT, to new approaches for creating and sustaining a digital organization and culture, Gartner did not disappoint on providing actionable value to its attendees.
The DMI team had many great conversations with attendees of the event, including current customers, industry analysts and business executives. The hottest topic at the DMI booth was around how to integrate digital across the business while providing better customer experiences. While some companies are well on their way into digital transformation, the majority of the people we talked to are still struggling to understand how to innovate and integrate across web, mobile, wearables, Internet of Things (IoT) and sensor-rich environments. Through our conversations, we explained our design thinking and user-centered methodology and reiterated Gartner’s position on the topic. In fact, “Gartner has identified the five major focal points to enable the new capabilities and business models of digital business — information systems, customer experience, analytics and intelligence, the IoT, and business ecosystems. Every organization will have some mix of these five digital technology platforms. The platforms provide the basic building blocks for a digital business and are a critical enabler to become a digital business.”
Another thing we always like to reiterate is that it is not just about technology innovations and the next best thing, but also about how these technological innovations are being adopted and used across the enterprise, as well as with customers. We like to ask questions like, “Do these technologies bring value to your organization? Are they easily adopted or are you facing usability issues?” This brings us to the next piece of the puzzle: customer/employee behavior. What does the customer/employee journey look like? And what do they expect from the business or agency? End users demand better experiences combined with the need for ease of use. One critical piece of digital transformation is the interdependency and interconnectedness of everything, whether its business processes or customer engagement. You have to put your user at the core of every decision and let technology be the catalyst for transformation.
It’s an exciting time for businesses as we enter into 2017. DMI was recently named as a leader in the 2016 Gartner Magic Quadrant for Managed Mobile Services for the second year in a row.
With Gartner’s validation of the importance of digital transformation we are, more than ever, seeing the importance of the work we’re doing for our clients. DMI provides design thinking methodologies and solutions addressing all of today’s digital needs from mobile strategy, UX, web, and app development, omni-channel commerce, brand and marketing, big data management, advanced analytics, and secure device, app and cloud management to create a seamless end-to-end experience for a smarter, more engaged world.
We look forward to participating in next week’s Gartner Symposium in Barcelona and hope to see you there!