As many of you know, I’m a real sports enthusiast. So, as was I was trying to come up with a way to explain our acquisition of Pappas Group, it only made sense that I use a sports analogy.
Who doesn’t remember the magic that was created during the 1992 Olympic Games in Barcelona when all of the basketball greats – Michael Jordan, Magic Johnson, Larry Bird, Patrick Ewing and Charles Barkley – played together on the same team, defeated all of their opponents and brought home the gold medal? Well, for those of you too young to remember, the “Dream Team” was once referred to as the greatest collection of basketball talent on the planet! That’s just how amazing they were.
I think our latest “draft” of the Pappas Group completes the mobile dream team that our customers deserve and our competitors will fear. Pappas Group is a full-service digital and creative agency that builds brands for the connected era. They bring a new way of thinking to brand building and they are a perfect addition to our end-to-end mobile solution set.
On the NBA Dream Team, each of the players had their own special talent made them top competitors in their own right, but in combination, the team was unbeatable. I think the same is true for DMI and Pappas Group. DMI is in a strong leadership position, bringing mobile enterprise solutions to the business and government markets. Pappas Group has a great reputation for building revolutionary brands and creating the connections enterprises need with their customers. Together, we can enable enterprises to build revolutionary brands and connect with customers in mobile-driven markets like, retail, media, sports (of course!), entertainment, financial services and more.
I’m sure it took some time for each of the NBA Dream Teamers to find, understand and settle into their roles on the team and I don’t think it will be any different with our acquisition of Pappas Group. We whole-heartedly welcome them to our team and look forward to bringing home several gold medals and championships in the future.
When you have some time:
- Please check out this Washington Post article that explains more about the Pappas Group acquisition.
- You can also visit our website to read the press release that we distributed as well.
– Sunny Bajaj
