November 5th, 2012

DMI Pulse: Coco Chanel on UX Design, Facebook Jumping the Shark?

The DMI Pulse is a weekly roundup of news, trends, and insights from the DMI Strategy Team. Questions or comments? Drop us a line below.

What Coco Chanel and Gordon Ramsey Can Tell Us About Design

Coco Chanel once gave the following advice to fashionista’s everywhere: “Before you leave the house everyday, look in the mirror and take one thing off.” Sure, she was talking about how to accessorize that little black dress – but can the same principle be applied to the systems we design?

In an article for Fast Company, Matthew May took a good look at feature creep – which he describes as “endless choice and feature overkill,” specifically referring to Microsoft’s recent Windows 8 debut. His point is that if you overwhelm your users/customers/audience – they will stop listening/participating. He encourages simpler business models and simpler experiences as the ones that will really grab hold of consumers. It’s the same reason Gordon Ramsey’s first bit of advice on any episode of Kitchen Nightmares is to get rid of their five-page pizza menu.

Avoiding feature creep becomes even more important through the lens of mobile devices, due to the smaller screen space and the shorter attention span you can expect mobile users to have (compared to desktop users). A mobile-first design process forces designers to place emphasis on what’s important and what isn’t.So next time you look over your new site/campaign/app/experience… take a good look in the mirror and take one thing off.

Facebook Becoming Less Personal, More Business

We think of it as the place to post pictures of our nights out with friends and get updated on the early childhood development of the offspring of people we haven’t seen in years. But will we soon think of it more as a place to spend out money? This infographic shows that Facebook is headed in just that direction.

It will be interesting to watch how smoothly a social network that focuses on personal interaction transitions more and more into a social network that focuses on financial transactions. Could this transition be the thing everyone has been waiting for: Facebook jumping the shark? As was pointed out in an Ad Age blog last week, Facebook wasn’t built to be a place for advertisers. All brands should be wary about approaching Facebook as a digital retail space for transactions and purchasing – and make sure they maintain a focus on Facebook’s strengths: connecting and sharing.

Tags: Brand Marketing Social media ux/ui

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