The year 2016 has begun on a good note for DMI. At the DC ADDY Awards ceremony in March, the work DMI completed for clients in 2015 was honored with one gold and four silver awards. Hosted each year by the American Advertising Federation (AAF), the AAA recognizes the best in advertising creative excellence. This year’s event was held at the Newseum in Washington, D.C. and saw 500 different entries from 75 agencies, design firms, in-house marketing departments, freelancers, interactive firms, production companies and PR firms. A panel of 7 judges evaluated and ranked entries based on parameters like creativity, originality and creative strategy. Precisely 53 Gold ADDY® Awards and 62 Silver ADDY® Awards along with Best of Category, Best in Public Service, and Best of Show Awards were distributed.
DMI received a Gold ADDY® Award for our work on Penfolds Interactive Table, an interactive touch-screen table launched in June 2015 to help Penfolds, a premium Australian winery, to promote its brand’s image in the U.S. market. The interactive table proved to be an effective presentation tool during wine tastings allowing presenters to engage audiences and distributers with virtual content about the organization’s history, portfolio, vineyards and brand experiences. Its ultimate goal was to help increase sales for the winery. DMI’s team worked with Penfolds to do all of the user experience design, creative design, and build of the interactive site (showcased via the table) – that brought the experience to life. The table travels all over the United States to bring the Penfolds brand to customers and wine distributors alike. The table debuted at the Aspen Food and Wine Festival with great reviews.
We were also awarded four Silver ADDY® Awards on our work with International Spy Museum, D.C. Those were for
- Out of Home Placement, Single Metro Poster;
- Out of Home Campaign, Series of Metro Posters;
- Integrated Local Campaign in DC area;
- Integrated Regional Campaign in greater Mid-Atlantic.
DMI’s integrated creative and media teams worked collaboratively to develop and execute a unique concept that took advantage of the contextual placements of the media. The team utilized out-of-home, digital, and print media to get the attention of the museum’s target audiences. Since the three-year relationship began in 2015, the exceptional creative work DMI has done has not only garnered the recognition of the industry, but also has contributed to the museum exceeding all of its attendance and revenue goals to date.
President of the Brand Marketing and Customer Experience group at DMI, Anthony Pappas, said, “The world of advertising continues to evolve, and it becomes increasingly difficult to earn the attention of consumers today. By working with innovative technologies like touch-screen tables, and by designing a campaign that is contextually relevant – we understand how to communicate with today’s consumer in a way that makes them pay attention. We continue to push ourselves, our work, and our clients – and we’re proud to be recognized by others in our industry as well.”
DMI is the world’s first end-to-end mobility company and provides brand and marketing services and solutions through strategy, branding, campaign development, content marketing, media, and customer relationship management. To learn about our brand marketing efforts you could check out our case studies.