Every four years the world’s most popular sport creates a very special moment in which the whole planet forgets its differences and unites in its love for soccer/football (depending on what part of the world you are from). A moment so powerful that millions of people come together to hope, believe and rise as one.
The FIFA World Cup is one of the most widely viewed and followed sporting events in the world. As a world leader in sports marketing, and an Official 2014 FIFA World Cup Sponsor, Budweiser is always looking for new ways to engage soccer fans and let them share their great passion for the game. This time Budweiser was looking for a way in which to encourage enthusiastic fans from all the 32 countries participating in the World Cup to come together and share their best moments.
DMI’s mobile application solution team was invited to develop an app that allows every fan and player, across the globe, to create their own memories from, before, during and after the match before spreading them all over the world.
Fans can create clips using video recordings of the best moments of their World Cup experience, and add footage provided by Budweiser to make them even more spectacular directly within the app. The World Cup experience videos can then be shared with friends on Facebook, YouTube or on the Budweiser website to let the world see your passion for the game.
Live your own exciting World Cup experience and download the Budweiser Scenester app here!
– Magnus Jern, President of Mobile Application Solution division