February 14th, 2014

The biggest mobile event of the year- MWC in Barcelona

It’s almost time for Mobile World Congress once again. 4 days of walking the enormous congress halls, talking, meetings, thousands of press releases, networking events, pockets full of business cards and dinners and parties.

Last year we wrote a blog about “making the most out of Mobile World Congress” which is still a great guide for any visitor. This year we will also give you some tips and tricks on the attractions.

Bigger and better
Although some people complained about the new venue and there are still those dreaming their way back to when MWC was in Cannes, last year was the biggest and most successful event to date in terms of visitors and organisation. This year we expect an event bigger turnout, better exhibitors, more diversity and visitors that are here to do business.

The exhibition
Mobile World Congress is huge. It takes about 20 min to walk rapidly from hall 1 to hall 8. This means that you need to plan your meetings and floor walks well or else you will be running in panic.

This year there isn’t a specific theme to each hall which may make navigating the congress more difficult than it has been previously. To this end, we will be holding guided tours which will cover all the key areas of the congress, for which you can sign-up below.

Some of the key exhibitors and pavillions this year, broken down by hall are:

  • Hall 1: Huawei, LG, Acer Europe
  • Hall 2: Ericsson, Sony Mobile Communication, Accenture
  • Hall 3: Nokia, AirWatch, IBM, Samsung, Alcatel, GSMA Pavillion
  • Hall 5: Mastercard, GoPro, Fujitsu, Vestel
  • Hall 6: SAP, Vodafone España, AT&T, VISA
  • Hall 7: HTC, Nvidia Ltd, Green Technology Pavilion, NFC & Mobile Money Pavillion
  • Hall 8: What’s Next: Start-up showcase
  • Hall 8.1: App Planet, Mobile Cloud Pavillion

Key trends
Last year the predominant topics were 4G (and how operators/carriers make money), The Internet of Things, Windows Mobile (thanks to extensive marketing by Microsoft and Nokia), NFC/Payments (much due to the GSMA organisers who were pushing it), Phablets, Mobile Device Management (and security thanks to Airwatch, Mobile Iron, Good and Samsung Knox) and more industry vertical solutions such as retail, healthcare and transportation.

The hot topics to look out for this year are

  • Internet of Things – more solutions and show cases
  • Wearables – based on CES there will be lots more to come
  • Security – with recent security breaches, NSA watching over us, privacy concerns and more this will be big
  • Payments – all the major credit card and payment providers will be here
  • Beacons – lots of companies will be talking about beacons as it’s the buzzword of the year

VIP Guided Tours
MWC is big and overwhelming and it’s difficult to find what you need unless you’ve done extensive research. We will be doing tailored floor tours of 2 hours each once again this year for clients, partners and other contacts. Please e-mail Ilaria Piga Serra to sign up.

What are we doing?
DMI will be exhibiting together with Airwatch, have lots of people on the floor and organising events every day. Contact us for more information.
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Tags: events Mobile payments Mobile world Congress MWC trends

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