The incredible and relentless growth of Amazon and other online retailers has understandably, concerned traditional retailers over the past few years.
According to Forrester, e-commerce is gradually taking more and more of the retail market. The analyst firm projects that e-commerce will account for 10% of retail in the US by 2017 and Nielsen research indicates that e-commerce is set to grow more rapidly than any other segment of the retail market.
So what should traditional retailers do in the face of this onslaught?
The white paper, ‘Beating Amazon’ explores four ways traditional retailers can leverage their distinct advantages over online retailers, and covers:
- Taking your national brand local
- Maximizing your product exposure to your customer base
- Building loyalty while protecting privacy
- Driving relevant traffic and converting it
Download the free whitepaper developed by DMI, to read more about the best way traditional retailers can ensure growth in the market through the use of multi-channel communication with their customers.