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John Blackburn

Executive Vice President of Commercial Sales

John Blackburn

Executive Vice President of Commercial Sales

Photo of John Blackburn

John Blackburn is DMI’s Executive Vice President of Commercial Sales. He is working to help DMI clients become Digital Leaders in their industry and markets. With extensive experience in strategy, consulting and technology, John is driving new digital initiatives for DMI and our clients. His deep industry experience in Retail, Travel, Hospitality and Consumer Goods enhances DMI’s strength in these industries and also brings these consumer insights to other industries striving to engage consumers more effectively.

Prior to joining DMI, John served as the EVP of Digital Commerce at Zensar Technologies, a digital solutions and technology services company where he focused on tier one Commerce, Order Management and Digital Transformation.  John served as Global Vice President and General Manager of Consumer, Retail, Travel and Transportation for CSC, where his efforts established CSC’s presence in these industries and brought the analytics, supply chain, digital transformation, cloud and eCommerce business to these clients.  He also was responsible for North America Consulting at CSC prior to joining Zensar.  In 2015, John left a 14-year long career at IBM (previously PwC Consulting) where he moved from Associate Partner to Industry Vice President and held positions in multiple business units with Strategy through Delivery functions and led teams in the US, China, South America and Europe prior to leaving for CSC.

John holds an ME from University of Virginia, as well as a bachelor’s degree in mathematics from Providence College.